All Episodes
The “Pre-Holiday Pour”: Why We Start Early
The holidays haven’t even started — but your wine glass already has.In this episode, Mike Hardenbrook unpacks the pre-holiday pour: why so many people start drinking m...
The Rise of the “Low-Key” Buzz
Low-alcohol drinks are everywhere — from canned spritzers to “mindful” cocktails — but when did less become the new cool?In this episode, Mike Hardenbrook breaks down ...
Gen Z’s Quiet Rebellion Against Booze
Gen Z and millennials are rewriting the rules — and alcohol is no longer the main character.In this episode, Mike Hardenbrook explores why younger generations are dri...
When Your Body Notices Before You Do
What really happens when your drinking habits shift — whether you’re cutting back, drinking more, or trying to find a middle ground?In this episode, Mike Hardenbrook b...
The Hidden Ways Alcohol Weakens Your Immune System
Ever notice you get sick more often after a night out?In this episode, Mike Hardenbrook breaks down how alcohol quietly weakens your immune system — even if you’re not...
The Myth of “Safe” Drinking — What Science Says Now
Is a little really harmless?In this episode, Mike Hardenbrook breaks down the newest research challenging the idea of “safe” or “moderate” drinking — and what mild alc...
The Tiny Habits That Quietly Add Up
Ever feel like your drinking habits are “fine” — because they’re small?In this episode, Mike Hardenbrook unpacks the psychology and science of micro-habits around alco...
That “One More” You Keep Justifying
Ever wonder what that “one more drink” really costs?In this episode, Mike Hardenbrook breaks down the science and psychology behind the most common phrase in drinking ...
The Moment “Normal” Became Too Much
When did your “normal” drinking start to feel… not so normal anymore?In this episode, Mike Hardenbrook dives deep into that subtle but powerful shift — the moment when...
The Psychology Behind “Letting Loose”
Why do we say we’re “letting loose” when what we’re really doing is trying to escape?In this episode, Mike Hardenbrook explores the psychology behind our favorite drin...
When Did ‘Normal Drinking’ Start Feeling Like Too Much?
When did your “normal” drinking start to feel… not so normal?In this episode, Mike Hardenbrook breaks down how casual, everyday drinking quietly evolves from a harmles...
Would You Still Drink If No One Else Did?
In this episode, Mike Hardenbrook unpacks one of the most uncomfortable questions about alcohol — do we drink because we want to, or because everyone else does?You’ll ...
What Have You Missed Because You Were Drinking?
🎧 How many memories, moments, or opportunities have slipped by while you were drinking?In this episode, Mike Hardenbrook dives into the quiet cost of alcohol — the bir...
Why Do We Drink More When We’re Busy?
🎧 Ever notice how the busier life gets, the easier it is to justify that nightly drink?In this episode, Mike Hardenbrook explores the “I deserve a drink” trap — how st...
Why Do Airports Make Us Drink So Early?
🎧 Ever wonder why airports make it feel totally normal to order a mimosa at 7AM?In this episode, Mike Hardenbrook breaks down the psychology, biology, and culture behi...
The Sleep Myth Behind the Nightcap
🎧 A glass of wine to help you sleep? It’s an old idea — and one that still lingers in culture, medicine, and even casual advice. But here’s the truth: the “nightcap” m...
The Science Behind Alcohol and Anger
🎧 Why do some people get funnier, sleepier, or more social after a few drinks — while others get angry, loud, or even aggressive?In this episode, Mike Hardenbrook unpa...
Memory Blackouts & Hangover Flashbacks Explained
🎧 Why does alcohol sometimes wipe your memory clean — while also making you relive embarrassing flashbacks on repeat?In this episode, Mike Hardenbrook breaks down how ...